Performance-driven Google Ads and Meta campaigns. We put your budget where it generates leads, not impressions.
Media buying means buying and managing advertising space on the platforms where your customers already are, mainly Google Ads and Meta (Facebook & Instagram), with one goal: to generate leads, not impressions. Where many advertisers spread their budget thin, we concentrate it on the audiences, keywords and placements that actually turn into contact requests.
For a Belgian business, media buying offers a decisive advantage: fast, measurable results. From the moment a campaign launches, you appear in front of potential customers in your region and track exactly how much each lead costs you.
We start by defining your objective, lead volume, target cost per acquisition, geographic area, then build a clear campaign architecture: audiences, messages and creatives tailored to each platform. On Google, we target search intent; on Meta, we capture attention with visuals and hooks designed for your audience.
Each campaign is then managed for performance: we adjust bids, cut what isn’t working, scale what converts and continuously test new creatives. Conversion tracking (forms, calls, messages) is set up from the start so every euro is traceable.
Media buying isn’t about a big budget, but a well-placed one. We work with your envelope to maximize the number of qualified leads while keeping full control of spend. Our reporting shows what really matters: the number of requests generated and their cost, not vanity metrics.
As a Google Partner agency, we apply the platforms’ best practices to your industry and market. Ask for a free audit: we analyze your situation and estimate the potential of your campaigns before any commitment.
The right choice depends on how your customers search. Google Ads answers a demand that is already expressed: someone types « heating repair Namur » and your ad appears at the exact moment they are looking for a solution. Intent is strong, the lead is often ready to get in touch, and the cost per click reflects that competition on keywords. This channel suits services searched for urgently, high-value work and sectors where customers already know what they want.
Meta (Facebook and Instagram) works differently: your ads reach people who were not looking for you yet but match your target. You create demand instead of only capturing it, with visuals and messages that draw attention in the feed. This channel shines for making a new offer known, putting your brand back in front of past visitors, or reaching a broad local audience.
In many cases we combine the two: Meta feeds awareness and fills the top of your funnel, while Google harvests the intent of people already ready to buy. We do not start from a fixed rule: we test each channel with a share of your budget, measure the real cost of the requests obtained, then scale the one that earns you the most. This split evolves with the results and the seasons of your business, never according to a preference of ours.
It depends on your customers. Google Ads captures a demand that is already expressed and suits actively searched services, while Meta creates demand among a targeted audience. After analysis, we recommend the channel, or the combination, most suited to your offer.
The budget depends on your sector, your area and the cost of clicks on your keywords. A well-targeted budget beats a large one spread too thin. During the free audit, we estimate a realistic starting amount and the number of requests it can generate.
The first requests can arrive within the first days, because advertising makes you visible right away. The following weeks are for optimizing: we adjust bids, audiences and ads from the real data. Results then stabilize as the optimizations add up.
Yes, your Google Ads and Meta accounts stay in your name and you keep full access to them. We manage them for you without ever cutting you off. If our collaboration ends, you keep your accounts, your history and your data.
We set up conversion tracking from the start: forms, calls and messages are traced back to their source. You can see how many requests each campaign generates and at what cost. The reporting focuses on those useful figures, not on vanity metrics.
FronxSolutions is a certified Google Partner agency. Our experts keep their certifications current, meet Google’s performance standards and get early access to new platform features, so your advertising budget is spent with maximum efficiency.
Book a free audit with FronxSolutions and discover your potential.
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